Friday Feels

Self-Love Sunday with @imlaurenblack

Welcome to our brand-new Sunday series.As we all navigate life through these strange and uncertain times, we know you need more authentic content from us than ever before. We’ve teamed...

Get Lippy for gynaecological health

We are proud to be partnering with CEW and The Eve Appeal to support their Get Lippy campaign. Get Lippy is a new initiative set to make a lasting impact...

NEW! Lip Plumping Glosses

Kylie Jenner may be embracing a more natural lip shape these days but we think a full, healthy-looking pout never goes out of style. Want more volume without fillers? We’ve...

Get Arianna's Look

When Ariana Grande’s ‘Breathin’ music video dropped recently, we bet you were gagging to know how celebrity makeup artist Rokael Lizama mastered this fabulous glow, right? We can reveal it...

BLEND LIKE A BOSS

The moment you’ve all been waiting for, our next generation of brushes has dropped! Packed with hundreds of bristles in a uniquely shaped brush head, HD Blend Brushes are perfect...

BOOM! It's landed

Trends may come and go or in ICONIC’s case glow…but there are some things we will never live without in our make-up bags and mascara is one of them. That’s...

Two Party Ready Eye Looks You Need To Try

Amy's eye look was created using shades ‘Peaches & Dreams’ and ‘Bellini’ for the base colours and ‘Deep Soul’ in the crease line to add some depth. Next up was...