Soft Touch Buildable Blurring Blush
Soft Touch Buildable Blurring Blush
Fridays
In stock
🚚 FREE DELIVERY ON ALL ORDERS OVER £35
We aim to deliver all standard mainland UK orders within 3-10 working days.
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VEGAN COLLAGEN— Helps to smooth the skin's appearance
CERAMIDES— Skin barrier supporting properties
HYALURONIC ACID— Helps to hydrate & plump skin's appearance
SQUALANE— Renowned for its nourishing & skin softening benefits
What It Is
What It Is
We know the struggle. Matte can look flat, patchy, and dry. Cream fades too fast.
Meet our soft touch buildable blurring blusher. The miracle formula you've been dreaming of.
This innovative blush combines a dreamy glow with a skin-perfecting blur - to create a soft-focus flush o...
Read more
How To Use
How To Use
Blush. Build. Blur. Use your fingertips or a brush to apply, buff and blend the product onto cheeks. Our buildable formula is designed to seamlessly mix, blend and layer for a soft flush or bold pop of colour.
1 Blush, 5 Benefits
1 Blush, 5 Benefits
- Plush cream-to-powder formula: combines the blendable benefits of a cream with the diffused finish of a powder.
- Airbrushed finish: combines soft-focus glow and a skin perfecting blur to create a dreamy airbrushed effect.
- Buildable: designed to seamlessly mix, layer and blend for a second-skin finish.
- Longwear: blurs, sets and lasts like a powder for a weightless flush of colour.
- Makeup-skincare hybrid powered by collagen, hyaluronic acid, ceramides and squalane for pillow-soft cheeks and comfortable wear.
Why You'll Love It
Why You'll Love It
- No patchiness
- Melts into skin for seamless application
- No fading
- Longwear colour that stays put all day - No flat finish
- Soft-focus glow, never dull or dry - No heaviness
- Weightless, buildable, breathable feel - No texture emphasis
- Blurs and smooths for a filtered finish
Key Ingredients
Key Ingredients
Blush with benefits. Powered by:
- VEGAN COLLAGEN — Helps to smooth the skin's appearance
- CERAMIDES — Skin barrier supporting properties
- HYALURONIC ACID — Helps to hydrate & plump skin's appearance
- SQUALANE — Renowned for its nourishing & skin softening benefits
Ingredients
Ingredients
DIMETHICONE, MICA, HYDROGENATED POLYISOBUTENE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, SYNTHETIC FLUORPHLOGOPITE, SILICA, POLYSILICONE-11, PHENOXYETHANOL, ALUMINUM HYDROXIDE, LAUROYL LYSINE, TRIETHOXYCAPRYLYLSILANE, SQUALANE, 1,2-HEXANEDIOL, SODIUM HYALURONATE, GLYCERIN, POLYGLYCERYL-2 ISOSTEARATE, ETHYLHEXYLGLYCERIN, OLEA EUROPAEA (OLIVE) FRUIT OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, CERAMIDE NG, SOLUBLE COLLAGEN. MAY CONTAIN (+/-): CI 15850 (D&C RED NO.6 LAKE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)
Shipping & Returns
Shipping & Returns
You will receive a dispatch confirmation email when your order leaves our warehouse. If you have any queries, please contact our customer service team.
Standard UK Delivery:
Orders under £35: £3.95
Orders £35 or over: FREE
We aim to deliver all standard mainland UK standard deliveries within 3-104 working days. Standard deliveries are delivered Monday-Saturday via Royal Mail and Evri.
Next Day UK Delivery:
Orders placed before 4pm Monday-Thursday will be shipped for next day delivery.
Orders under £90: £5.99
Orders £90 or over: FREE
We will aim to deliver next day deliveries the next working day where possible with DPD. Remote locations, adverse conditions or courier-specific issues may cause delays. To provide our customers with the best service, Next Day Delivery may not be available at times of high demand.
If your parcel cannot be delivered to your address or safely left with a neighbour, it will be returned to your local depot to arrange redelivery or collection. If your parcel is not collected within a couriers designated time frame it may be returned to sender.
We encourage customers to confirm their shipping address is correct before placing their purchase as unfortunately we will not be able to replace purchases misplaced due to an incorrect address provided at checkout.
Occasionally, due to unpredictable weather conditions, shipping periods may vary. Unfortunately, we are unable to take responsibility for these issues. We appreciate your patience and will always try to resolve these issues quickly and effectively. Please check your local courier tracking for further information.
fridays
shady lady
teddy bear
grape juice
meet fridays: a cool baby pink
cute, fun & playful
about fridays
looks like:
a cool baby pink
feels like:
plush cream-to-powder texture. soft, airy and weightless
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with toasty soft touch buildable blurring bronzer
meet shady lady: a soft mauve rose
cool, effortless & a bit spicy
about shady lady
looks like:
a soft mauve rose
feels like:
plush cream-to-powder texture. soft, airy and weightless.
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with sea salt soft touch buildable blurring bronzer
meet teddy bear: a warm peachy rose
soft, sweet & cosy
about teddy bear
looks like:
a warm peachy rose
feels like:
plush cream-to-powder texture. soft, airy and weightless.
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with heat wave soft touch buildable blurring bronzer
meet grape juice: a deep berry pop
fresh, juicy & vibrant
about grape juice
looks like:
a deep berry pop
feels like:
plush cream-to-powder texture. soft, airy and weightless.
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with sun soaked soft touch buildable blurring bronzer
meet
soft touch buildable
blurring blush
active ingredients
vegan collagen
helps to smooth the skin's appearance
hyaluronic acid
helps to hydrate and plump skins appearance.
ceramides
skin barrier supporting properties
squalane
renowned for its nourishing and skin softening benefits
how to use:
blush. build. blur.
apply to cheeks using your fingertips or the soft touch duo brush. tap and blend for a soft-focus flush.
build and layer the formula to customise your look, from a natural wash of colour to a bold pop.
buff into skin for a smooth, airbrushed finish.
fridays
cute, fun & playful
shady lady
cool, effortless & spicy
teddy bear
soft, sweet & cosy
grape juice
fresh, juicy & vibrant
Soft Touch Buildable Blurring Blush FAQs
What type of formula is the ICONIC London Soft Touch Buildable Blurring Blush?
The Soft Touch Buildable Blurring Blush is a hybrid cream-to-powder formula. It blends onto the skin like a cream for seamless application, then sets like a powder for a longwear, weightless finish. The result is a soft-focus, airbrushed effect that blurs the appearance of texture — with no patchiness, heaviness, or flat finish.What shades does the Soft Touch Buildable Blurring Blush come in?
The blush is available in four shades: Fridays (a cool baby pink), Shady Lady (a soft mauve rose), Teddy Bear (a warm peachy rose), and Grape Juice (a deep berry pop). Each shade works with the buildable formula, so you can wear it as a natural flush or layer it up for a bolder pop of colour.What skin-loving ingredients are in the Soft Touch Buildable Blurring Blush?
The formula is infused with four active ingredients: vegan collagen (to help smooth the skin's appearance), hyaluronic acid (to help hydrate and plump), ceramides (to support the skin barrier), and squalane (for nourishing, skin-softening benefits).Is the ICONIC London Soft Touch Buildable Blurring Blush vegan and cruelty free?
Yes. Like all ICONIC London products, the Soft Touch Buildable Blurring Blush is 100% vegan and cruelty free.How do you apply the Soft Touch Buildable Blurring Blush?
Apply to the cheeks using your fingertips or a brush. Tap and blend for a soft-focus flush, then build and layer to customise your coverage, from a sheer wash of colour to a bold statement cheek. Buff into the skin for a smooth, airbrushed finish.Does the Soft Touch Buildable Blurring Blush work on all skin types?
Yes. The formula is designed to melt into skin without emphasising texture, pores, or dry patches. Its blurring effect and weightless feel make it suitable for a range of skin types, including those who find traditional matte blushes too drying or cream blushes too short-lived.How long does the Soft Touch Buildable Blurring Blush last?
The blush is formulated for longwear. Because it sets like a powder after blending, it stays put throughout the day without fading or sliding — giving you all-day colour with a soft, diffused finish.What is the difference between the ICONIC London Soft Touch Blurring Blush and a regular powder or cream blush?
Most powder blushes can look flat, dry, or patchy, while cream blushes tend to fade quickly. The Soft Touch Buildable Blurring Blush combines the best of both: it applies with the ease and blendability of a cream, but sets with the staying power and diffused finish of a powder. The added skincare ingredients also mean it feels comfortable to wear rather than sitting on top of the skin.




























