It goes without saying that here at ICONIC London HQ, we’re all about the glam… but when it comes to beach days and soaking up those sunny rays, the last thing you want is a heavy makeup look weighing you down. Instead, opting for a fresh and glowy makeup look that brings out your natural beauty (while keeping you looking beach-ready and refreshed all day long) is a better way to go.

But whether you're planning a beach break with bae or simply hitting up the poolside bars with your girls, we’ve curated the perfect summer makeup routine using our favourite ICONIC London beach-ready beauties. Inspired by the laid-back vibes of an LA beach break, this gorgeously golden look will keep you glowing from dawn ‘til dusk and ensure you’re turning heads as you go.

So, what are you waiting for babes? Grab your sunnies and let's dive into your ultimate summer glow up!

Step 1: Beauty Starts With The Brows

First up: let’s start with the brows – because every great glam deserves ICONIC brows. Start by shaping and defining your brows with our Triple Precision Brow Definer. Mimic the look of natural brow hairs with its ultra-fine tip, filling in any sparse areas and creating a well-defined arch. Use the spoolie end to brush up your brows and create a full and feathery look. Perfectly groomed brows will frame your face and add structure to your beach-ready look.

Step 2: Glow-rious Summer Skin

When it’s warm outside, you want your skin to look fresh and feel lightweight and radiant. Which is where our Radiance Booster comes into play. This little beauty works wonders to brighten and illuminate your skin, leaving it with a sun-kissed glow. Apply a small amount and gently blend it over your face using your fingertips, seamless sponge or your favourite ICONIC London brush. Watch as your skin is instantly boosted with a glossy, lit-from-within glow.

Step 3: The Perfect Summer Base

For a lightweight and flawless summer base, our Super Smoother Blurring Skin Tint is your go-to. The formula expertly evens out your skin tone while allowing your natural beauty to shine through. Apply thin layers with your fingertips or our Seamless Blender, adding more to any areas that need a bit of coverage. The result? A fresh-faced complexion that looks effortlessly beautiful and ready for the beach

Step 4: A Glided Glow

Say hello to your summer skin must-have. Our brilliant Kissed By The Sun blusher is the secret to achieving a radiant complexion that looks like you've just returned from a tropical getaway. With its buttery smooth and blendable shades, use this beautiful blusher to sculpt your skin and give it that ‘just rolled off the beach’ glow. Sweep over your nose and forehead using our Cheek Glow Duo Brush to mimic where the sun naturally hits.

Step 5: Get Beachy Bronzed

No beach makeup routine is complete without a touch of bronzer. Our Iconic Sheer Bronze will give you that coveted sun-kissed glow in mere minutes. Using our Glossing Brush, sweep the bronzer across your cheekbones, temples, and jawline to add warmth and dimension to your face. The liquid formula gives your skin that just-off-the-beach radiance and lets your skin glow with a natural-looking sheen.

Step 6: Lips that Shine

Achieve a perfectly luscious pout and hydrated lips with our Fuller Pout Lip Liner and Melting Touch Lip Balm. Outline your lips using the creamy lip liner, enhancing their shape and creating a soft, pillowy plump appearance.  

Then, apply the lip balm for a sheer wash of colour and a smooth, glossy finish. Choose from a range of shades that complement your beachy look, from soft pinks to warm nudes. Your lips will be ready for endless summer smooches.

Step 7: That Lit-From-Within Glow

To truly help your skin pop and capture that dewy beach glow, our innovative Rollaway Glow is your secret weapon. Simply roll the highlighter over your cheekbones, brow bone, and the bridge of your nose. Blend it in with your fingertips for an ethereal and lit-from-within sheen. This small-but-mighty highlighter will take your beach makeup look to the next level, allowing your skin to radiate under the summer sun like the beach goddess you are.

Step 8: Set and Refresh

To lock in your summer makeup and ensure it stays in place from beach to bar, reach for our best-selling Prep-Set-Glow spray. The hero multitasking spray not only sets your makeup but also adds an extra boost of radiance to your skin, hydrating your complexion and allowing your skin to pop. Close your eyes and mist it all over your face for a refreshing finish. Your makeup will stay put, and you'll be left with a stunning and long-lasting summer glow.

For more, watch the full tutorial below!