For years, there was only one mascara that would cut the mustard here at ICONIC HQ. Yep, our Triple Threat Mascara is truly iconic – a forever bestseller and continues to provide va-va-voom volume to lashes around the world.

But… makeup changes and glam styles evolve, which is why we wanted to offer a brand-new, modern mascara for those who want a slightly different look. Just as iconic and equally loved – there are but a few tiny tweaks that make Triple Threat and Enrich & Elevate different. Not sure which is the right formula for you? That’s where we can help boo…

THE OG: Triple Threat Mascara

Okay so let’s start with Triple Threat. If you’ve never tried our first ever mascara before – where have you been babes?! It adds SERIOUS volume in just one sweep – curls, lifts and lengthens in one. It’s perfect for when you want to fake the look of falsies and get a flirty lash flutter without the faff of strip lashes. Got a big night out? Triple Threat is the one you need.

THE NEW KID: Enrich & Elevate

Now onto Enrich & Elevate Mascara. This formula is for an everyday eyelash look. It not only curls and fans out lashes for a wide-eyed panoramic effect – but the formula is enriched with our unique Symlash technology (a growth-active ingredient that helps your lashes look healthier-looking over time!) It’s perfect for getting those full, fluffy lashes that look ultra-soft to touch.

LASH LIVE

Want to see both formulas in action? Watch below and prepare to fall head over heels in LASH LOVE…