Whether you’re heading out for a swanky Valentines dinner, having a cosy night in or heading out with your BFFs for Galentines, we never need an excuse to get our glam on. Which is why, whatever your romantic (or not so!) plans might be, we’ve come up with the perfect pretty look for you. After all, Valentines is about love – and there’s no better gift than the act of self-love. So get ready to primp, preen and prettify your way to a stunning ICONIC London glam, this February…

Your Beautiful Base

A gorgeous glam Valentine's/Galentine's look starts with a glowing makeup base.

Begin by applying our sheer, dewy tinted moisturiser Radiance Booster, using your fingertips, Seamless Blender or All Angles Brush Set. It’s ideal for creating a blurred effect under foundation.

You already know that here at ICONIC London HQ we’re all about the radiant, luminous makeup look but if you haven’t yet tried our Super Smoother Blurring Skin Tint, this is the time to shine. It’s the ultimate ‘your skin but better’ foundation hybrid that blurs, perfects and adds a sheer sheen of coverage – without looking heavy or flat on your skin. It makes for the perfect date night base makeup for this Valentine's Day – whether you’re impressing a new beau or going for cocktails with your crew. Let your skin shine through and glow get ‘em…

 Face Ombré

It’s Valentines, so there’s no better opportunity to glow all out with our Face Ombré bundle. 

Start with the Sheer Bronze, a liquid buildable bronzer for a glowing, dewy finish. Apply three dots onto your cheekbones using your fingertips.  

Our favourite way to add a flirty flush to our makeup look is by utilising our dreamy Sheer blush. The ICONIC formula can be used not only on your cheeks (to give your skin a juicy-looking sheen) but across the bridge of your nose, dabbed onto your lips and sweeped across your eyelids too. The gorgeous sheer colour adds a really natural warmth to the skin – that helps you look naturally flushed and ready to get your flirt on.

Complete the Face Ombre look by adding three dots of our liquid highlighter Illuminator. It’s the perfect consistency to layer over  Sheer blush and Sheer Bronze to really allow that lit-from-within radiance in all the right places.

 Beaut Brows

For fluffy, beautiful brows we’re loving our Triple Precision Brow Definer and Liquid Brow Silk Max Hold. They have the perfect formula to create subtle but stand-out face framing arches.

It’s All About The Eyes

Now let’s be honest – a flirty makeup look is all about the eyes. Bewitch with a sultry shadow using our Glaze Crayons. We love to combine the soft and sheer pinky

shades of Wildflower, Nectar and Quartz to create a stand-out, perfectly pretty shimmer. Whether you layer up each formula or go for a sheer wash of shimmer, you’re guaranteed to lock eyes across the room.

Lashings of Liner

Keeping the focus on the eyes, we love to apply Enrich & Elevate Eyeliner close to the lash line, to help define our eyes and create the illusion of thicker looking, longer lashes. Use the Fine Tip to extend the wing up towards the outer corner of your brows to create that feline, Fox eye look that Bella and Kendall have nailed. It’s sultry eyes in an instant.

Flutter Those Lashes

For the ultimate flirty and fluttery lashes this Valentine's Day, there’s no better mascara formula than Enrich & Elevate Mascara. Our OG lash lengthener curls, volumises and lifts in one – leaving you with stand out lashes that grab attention from across the room. Plus, it benefits from a lash growth active and thanks to its ultra long lasting formula, you can be safe in the knowledge that your lashes will be looking killer from dusk until dawn.

Looking for extra drama? Just add a pair of our Cool Girl glam Faux Mink Lashes!

Kiss Me Quick Please

Now let’s get real. A Valentines glam look isn’t complete without a kissably soft and smooch-worthy pout which is where our brand new NEW Fuller Pout Sculpting Lip Liner comes in. An ultra creamy and buttery formula, our expert liners are perfect for adding definition and volume to the lip line, plus soft, creamy colour when applied directly to the lip. Use your finger to softly blend and diffuse the colour for a sexy ‘just kissed me’ finish.

The Final Mwah

Sticky, gloopy or matte lips are all a major no-no for Valentines. This year, we’ve developed a one-of-a-kind NEW Melting Touch Lip Balm to allow you to showcase a smoochably soft pout with zero stickiness. Simply sweep over the lips, on top of your favourite NEW Fuller Pout Sculpting Lip Liner shade and get ready for a perfectly pretty pout… all night long.