Ever since the beginning, ICONIC London set out with one clear mission: to give great glow. Over the past seven years, we’ve done just that. ICONIC London can be found in the kit bags of some of the most world-famous makeup artists and on the faces of Hollywood’s elite. And thanks to social media, an #ICONICLondonglow can be spotted a mile off. Why? Because when it comes to glow, we nailed the brief. Our products add radiance, luminosity, and a gleaming skin texture like nothing else. And trust us, we’ve tried everything out there, dolls.

But whether you’re new to the brand or can’t keep up with the glow givers on offer, we’ve devised #TheGlowBible to help you shop smart. While our products might have a glow in common, each one is specifically formulated to add something different and unique to your glowing makeup routine. So whether it’s an everyday radiance or a subtle sunlit sheen you’re wanting to add to your skin, ICONIC London have a glow-giver for you. Keep scrolling to discover our best in GLOW…

DAYLIGHT MEGA GLOW: Illuminator

The holy grail in glow, Illuminator is the product that put ICONIC London on the map. It’s the ultimate glow makeup product out there to inject instant luminosity into the skin. Available in four shades, the unique liquid highlighter formula allows you to truly bespoke your glow. Mix it in with your moisturiser or foundation for an all over skin gleam or apply it directly to your cheekbones, brow bone and cupid’s bow for a beam of glossy goodness. The best part is that Illuminator is so densly pigmented that you only need the tiniest amount. A bottle of our glow elixir will last you for unlimited glowy days on end…

SUNSET SUBTLE GLOW: Rollaway Glow

If you’re wanting to radiate that ‘lit-from-within’ look, one of our newest glow givers Rollaway Glow is the one for you. Designed to lift and illuminate, it allows your skin to beam with a certain healthy-looking sheen. We’re calling this our candlelit glow. Available in three shades, simply roll over the skin in the areas you want to lift and highlight. The unique rollerball applicator expertly applies product over the top of existing makeup without disrupting your glam below. Roll and glow… it couldn’t be easier.

ROMANTIC FLUSHED GLOW: Silk Glow Duo

Let’s hear it for the romantics! Want to create a flirty flush of dewy blush? Then our Silk Glow Duo is unreal. Combining a blusher and highlighter in one, this totally unique glow giver has an innovative formula that allows it to apply like a powder-gel hybrid, glossing over skin and delivering both major luminosity and pretty pigments in one. Sweep over your cheeks, temples and bridge of the nose for a flirty kiss of colour and major dreamy skin finish.

SUN-KISSED BOLD GLOW: Kissed By The Sun  

Here’s one that we’re really proud of. Get ready to meet our latest innovation: Kissed By The Sun. While we love all of our glow givers (and believe there’s an occasion for all to shine) this latest formula truly is unlike anything else you’ll find on the market. It’s summer skin in a compact. This beautiful blusher builds upon our genius gel-like texture for the most natural-looking skin glow ever. It lifts and illuminates the skin while giving your complexion a certain depth of warmth that can’t be recreated with other makeup. It literally looks like you’ve spent the day at the beach and your skin has been kissed by the sun… without having to worry about sun damage or one too many pina coladas!

TANNED FOR DAYS GLOW: Prep-Set-Tan

Now for our tanning babes out there. Prep-Set-Tan was designed to offer our ICONIC babes a longer lasting glow that’s easy to apply, looks natural and keeps your #ICONICLondonglow glowing for longer. Suitable for all skin tones, the ultra hydrating formula contains a small amount of DHA (a natural tanning agent) that develops over 4-8 hours into a natural-looking sunkissed glow. It warms up pale skin tones and adds depth and warmth to those with deeper complexions. Devised in the same formulation as our ICONIC Prep-Set-Glow, application couldn’t be easier. Simply mist onto the skin, buff into place with our Tan & Buff Brush and get ready to glow. Plus: there’s no guide colour so you don’t even need to wash it off. Did someone say iconic? Oh, yep. We did.

HYDRATED SHIMMER GLOW: Prep-Set-Glow

Finally, one of our all time favourites. Our iconic Prep-Set-Glow. This award-winning and best selling formula is now available in two shades, so that you can bespoke that beautiful glow. Developed to prep the skin, set makeup, refresh your glam and keep your skin hydrated on-the-go, Prep-Set-Glow has a myriad of makeup uses and skin benefits. But the best of all? It douses skin in serious hydration and sets your glow, all day and night long. Glow get ‘em dolls…

Watch the full tutorial, babes!