Pucker up dolls, ICONIC London has not one but TWO brand-new, lip-loving products and we’re here to show you how to make the most out of them. Seriously smooch-worthy lips... From us, to you sealed with #AnICONICKiss.

Whether it’s brunch with the girls or a date-night… a perfectly pretty lip look is a must-have when it comes to perfecting fun and flirty make-up. The good news is, here at ICONIC London HQ, we’ve been busy formulating the very best pout-perfectors out there!

Introducing our BRAND NEW Melting Touch Lip Balm and Fuller Pout Sculpting Lip Liner. These two lip-lovers are all you need to perfect your pout and get a smooch-worthy stunning look, ready for Valentine’s Day and beyond. Ready to discover all about our new launches? Consider this your pout-perfecting crib-sheet. Keep reading for all you need to know about our two smooch-worthy make-up buys and how best to use them in your routine. Pucker up, angel…

BEAUTIFUL BALM

Let’s kick things off with our brand new - and already iconic - Melting Touch Lip Balm. Let’s be honest – we all have a lip balm that we like but it’s hard to find one that both you and your bestie LOVE. Which is why we created our Melting Touch Lip Balm. Gone are the days in the office where we’re arguing over which lip balm is best… we decided to create a universal balm EVERYONE loves. Yep, it’s your new beauty BFF for kissably soft lips, this is like no lip balm you’ve ever tried.

So, what makes Melting Touch Lip Balm so damn good? Well it’s all about the ICONIC formula. We wanted to create a lip balm that wasn’t already out there – a real multitasker that ticks off ICONIC status. Melting Touch Lip Balm passes all the tests. It’s powered with ultra-rich, lip loving ingredients to nourish your pout from within. It douses your lips in hydration and a sheeny plumpness. But not only that, we wanted to introduce colour to really make Melting Touch Lip Balm stand out from the rest. So not only do you get kissably soft lips, but a sheer wash of beautiful balmy colour too. If you can’t tell already, we’re super proud of this one.

SHADES

We can’t wait for you to try our duo of lip perfectors, but first – you’ll want to figure out which shade (or shades!) are right for you…

Our Melting Touch Lip Balm is available in five perfectly pretty shades, with a nude to suit everyone:

Undone: The sheerest pinky nude

Strapless: Your go-to nude with pink undertones

Love Language: A peachy-toned nude perfect for every day

In The Nude: A deeper brown-toned nude for amping up your pout

Sitting Pretty: A deep nude with pretty rose undertones

LIP LINER LOVE

Next up: lip liner. We heard you dolls, an ICONIC lip liner has been in the making for a WHILE… but again, we had to get it right. And we’re so excited to launch our brand new Fuller Pout Sculpting Lip Liners because we know they’ll be the best lip liner you’ll ever use. Designed to give you a fuller-looking, soft-focus pout, they’re enriched with creamy, soft colour and are perfect for defining, sculpting and shading your lips.

Again though, we’re not about doing things the same as everyone else (duh!) – so we wanted to create a liner that not only looks great and applies like a dream, but actually protects and perfects your pout at the same time. The answer? We created a clever lip-loving formula that’s actually infused with ingredients that work to hydrate and nourish your lips at the same time! Yep, hyaluronic filling spheres and lip-enhancing peptides work together to leave your lips plumper-looking and feeling soft for up to 6 hours.

SHADES

For our Fuller Pout Sculpting Lip Liners, choose from six ICONIC shades to compliment any look and all skin tones:

Unbothered: a perfectly peachy nude

Srsly Cute: your colour popping-pink

Material Girl: a neutral, 90s nude

Sister Sister: a berry-toned nude with warm undertones

T.T.Y.N: a cool-toned brown nude

Serving Lewks: your go-to cocoa brown

How To: Smooch-Worthy Lip Look

Ready to play around with your pout? Here’s how to pucker-up like a pro…

Start by outlining your lips starting at the cupid’s bow for instant definition and volume. Use the Fuller Pout Sculpting Lip Liners to create a soft line down to the outer corners. If you want to really plump up your pout, you can slightly overline your lips and use your finger to buff the edge to create a natural, pillowy plumpness. For all-over colour, shade in the rest of your lips for gorgeous smooch-worthy softness.

Next up, it’s all about the balm. Twist the base of your Melting Touch Lip Balm to dispense a small amount of product before gliding the beautiful balm onto your lips for an even wash of pout-enhancing colour, nourishment and shine. For added plumpness, apply a dot of balm to the centre of your pout only, to create a barely-there illusion of fullness. And there you have it… an ICONIC lip.

Smooches. XO