ICONIC London’s Top Vegan Beauty Buys

Lovers of ICONIC will already know that we’re super proud to say that every single one of our beauty buys is 100% cruelty-free, but did you know that tonnes of our products are vegan too? We’re celebrating our plant-based products and heroing those beauty champs that are totally vegan-friendly. Want to refresh your make-up bag this Spring and add in some vegan-friendly beauty buys? Keep reading…

Beautiful Brows

When it comes to your brows, whether you wear ‘em fluffy or arch them up – our Tint & Texture Brow Perfecting Gel is your go-to brow perfector. Plus, its formula is 100% vegan derived. The mousse-like formula not only sculpts and shapes your brows but sets them in place too. Plus, the clever gel and precision petite brush delivers hair-like mimicking brow fibres for a naturally fuller-looking look. Iconic brows? Tick.

Your Cruelty-Free Essentials

You better believe it doll, all of our ICONIC London brushes are not only cruelty-free, but vegan too! So many brush sets still contain animal-derived hair for their brush bristles which – if you ask us – is actually a bit gross if you think about it for too long. The good news is, here at ICONIC HQ we use only the best synthetic fibres to create our award-winning brushes and it actually pays off. Ultra-soft, professional quality and seriously stunning – our All Angles Brush Set contains 12 multi-use brushes for perfecting your make-up and giving you a flawless face finish. Put it this way, your glam deserves the ICONIC brushes to match.

Famously Vegan

Arguably our most famous ever product – you’ll be pleased to hear that Illuminator passes the vegan test! Yep, every ounce of our pearlescent shimmer elixir is made with only the best natural and synthetic ingredients – with no furry-friends hurt in the process. Dot onto the high-points of your face for mega-watt glow or mix in with your moisturiser for a luscious-limb shimmer. Then, glow-forth in the knowledge that your luminous look is totally vegan-friendly. 😍

Beautifying Face Base

You wouldn’t think it, but it can actually be really hard to find vegan-friendly face bases. Why? Because so many foundations actually contain ingredients that are derived from animal by-products. A massive no-no. Luckily for you though, our ICONIC Super Smoother Blurring Skin Tint is totally vegan friendly. All of the ingredients are cruelty free and 100% vegan to ensure the purest formula possible. The result? A lightweight, ultra-hydrating skin tint that leaves your skin looking natural, flawless and angelic… like you babes.

Gorgeous Glow

Try giving your skin a pep-in-its-step with our  Prep-Set-Tan. In a few quick mists, it delivers the most natural-looking, bronze glow to the skin that makes you feel instantly more healthy-looking and radiant. And yep, you guessed it boo, it passes the vegan test too. Woo!

Luscious Lashes

Lots of mascaras use animal-derived collagen to help give lashes that plump-looking, volumized effect but our award-winning Triple Threat Mascara isn’t one of them. Yup, our vegan-friendly formula lifts, lengthens and volumizes your lashes in one – without using a single animal-derived ingredient. It ticks all the boxes.

Guilt-Free Kisses

Trying to find a vegan-friendly lip gloss is notoriously hard. Why? Because most formulas contain lanolin – which is an emollient derived from sheep’s wool. Luckily for us, our Iconic Lip Plumping Gloss contains only 100% vegan-friendly ingredients. Baaa-rilliant. If you’ve not tried it already, this is your chance. Available in six stunning shades, it’s got a menthol freshness – leaving your lips plump, perfected and kissably non-sticky.