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Feb 21, 2025

HOW TO: CONTOUR FOR YOUR FACE SHAPE

HOW TO: CONTOUR FOR YOUR FACE SHAPE

Contouring is an age-old beauty hack that can be totally transformative. Get it right and you can subtly enhance your facial features in a few strategic swipes. But get it wrong, and you can end up with harsh lines and an unnatural finish.

Offering fool-proof application and blendable colour, our NEW! Shape & Shade Sculpting Sticks is here to take the guesswork out of contouring. Designed to be faff-free, the cream-to-powder formula (that’s available in four cool-toned shades) blends in effortlessly – delivering a velvety matte finish that’s perfect for creating natural definition.

Lan applying Shape & Shade Sculpting Sticks

To show us how it’s done, we’ve teamed up with legendary makeup artist Lan Nguyen-Grealis. Ahead, she shares her insider tips & tricks on how to contour for every face shape using our NEW! Shape & Shade Sculpting Sticks. Pen and paper at the ready…

“The secret to a natural, sculpted look is knowing how to contour for your face shape,” says Lan. “It helps you visualise where to place contour, highlight and blush based on your unique features.” 

Lan applying Shape & Shade Sculpting Sticks

 HOW TO CONTOUR A HEART-SHAPED FACE

Begin by swiping your Shape & Shade Sculpting Sticks along the perimeters of your forehead. According to Lan, this will have a slimming effect. For a natural finish, use our Complexion Brush to blend the product outwards towards the hairline.

Next, swipe the stick under cheekbones to add soft definition before placing a tiny amount onto the chin to soften any sharpness.

HEART-SHAPED

HOW TO CONTOUR AN OVAL-SHAPED FACE

For an oval face shape, start on the cheeks. “Glide your Shape & Shade Sculpting Sticks along your cheekbones, from the top of the ear down towards the mid-cheek,” advises Lan. Blend upwards (never down) for a lifted look and more chiselled cheekbones.

Follow this with a little Shape & Shade Sculpting Stick swept under the jawline and along the temples to help balance your facial features. “Avoid over contouring the forehead,” warns Lan. Finish with a few drops of Illuminator, pressed atop cheekbones to really make them pop!

OVAL-SHAPED

 HOW TO CONTOUR A ROUND-SHAPED FACE

To add structure and shape to a round face shape, follow Lan’s advice and apply Shape & Shade Sculpting Stick along the hairline, under the cheekbones and along the jawline. “Apply it in thin layers, blending upwards for a lifted effect,” she says.

“Oh, and keep the product away from the centre of the face – as this will give you a more sculpted look.”Next, swirl a light dusting of our Velvet Blur Translucent Setting Powder on top to set your contour in place. A dab of highlighter pressed on the inner corners of the eyes, above the cupid's bow and under the brows will further enhance your contour.

ROUND-SHAPED

HOW TO CONTOUR A SQUARE-SHAPED FACE

For a square face shape, apply Shape & Shade Sculpting Stick along temples and jawline as this will help balance width. Then, “place a little colour under your cheekbones – but not too low,” says Lan. Blend in circular motions using a fluffy brush (we recommend using the fluffy end of our Precision Duo Contour Brush) for a softly diffused finish.

 “Remember, less is more on the jawline – as too much product will look heavy,” notes Lan. The same applies for the forehead, “apply a light layer of Shape & Shade Sculpting Stick close to the hairline to avoid shortening the face.”

large-square face.png__PID:513957df-598c-4110-b347-a3649bced8dd

Contouring is an age-old beauty hack that can be totally transformative. Get it right and you can subtly enhance your facial features in a few strategic swipes. But get it wrong, and you can end up with harsh lines and an unnatural finish.

Offering fool-proof application and blendable colour, our NEW! Shape & Shade Sculpting Sticks is here to take the guesswork out of contouring. Designed to be faff-free, the cream-to-powder formula (that’s available in four cool-toned shades) blends in effortlessly – delivering a velvety matte finish that’s perfect for creating natural definition.

Lan applying Shape & Shade Sculpting Sticks

To show us how it’s done, we’ve teamed up with legendary makeup artist Lan Nguyen-Grealis. Ahead, she shares her insider tips & tricks on how to contour for every face shape using our NEW! Shape & Shade Sculpting Sticks. Pen and paper at the ready…

“The secret to a natural, sculpted look is knowing how to contour for your face shape,” says Lan. “It helps you visualise where to place contour, highlight and blush based on your unique features.” 

Lan applying Shape & Shade Sculpting Sticks

HOW TO CONTOUR A
 HEART-SHAPED FACE

Begin by swiping your Shape & Shade Sculpting Sticks along the perimeters of your forehead. According to Lan, this will have a slimming effect. For a natural finish, use our Complexion Brush to blend the product outwards towards the hairline. Next, swipe the stick under cheekbones to add soft definition before placing a tiny amount onto the chin to soften any sharpness.

HEART-SHAPED

HOW TO CONTOUR AN
OVAL-SHAPED FACE

For an oval face shape, start on the cheeks. “Glide your Shape & Shade Sculpting Sticks along your cheekbones, from the top of the ear down towards the mid-cheek,” advises Lan. Blend upwards (never down) for a lifted look and more chiselled cheekbones.

Follow this with a little Shape & Shade Sculpting Stick swept under the jawline and along the temples to help balance your facial features. “Avoid over contouring the forehead,” warns Lan. Finish with a few drops of Illuminator, pressed atop cheekbones to really make them pop!

OVAL-SHAPED

HOW TO CONTOUR A
ROUND-SHAPED FACE

To add structure and shape to a round face shape, follow Lan’s advice and apply Shape & Shade Sculpting Stick along the hairline, under the cheekbones and along the jawline. “Apply it in thin layers, blending upwards for a lifted effect,” she says.

“Oh, and keep the product away from the centre of the face – as this will give you a more sculpted look.”Next, swirl a light dusting of our Velvet Blur Translucent Setting Powder on top to set your contour in place. A dab of highlighter pressed on the inner corners of the eyes, above the cupid's bow and under the brows will further enhance your contour.

ROUND-SHAPED

HOW TO CONTOUR A
SQUARE-SHAPED FACE

For a square face shape, apply Shape & Shade Sculpting Stick along temples and jawline as this will help balance width. Then, “place a little colour under your cheekbones – but not too low,” says Lan. Blend in circular motions using a fluffy brush (we recommend using the fluffy end of our Precision Duo Contour Brush) for a softly diffused finish.

  “Remember, less is more on the jawline – as too much product will look heavy,” notes Lan. The same applies for the forehead, “apply a light layer of Shape & Shade Sculpting Stick close to the hairline to avoid shortening the face.”

large-square face.png__PID:513957df-598c-4110-b347-a3649bced8dd