Skip to content

Fresh-faced, dewy and seriously radiant, 2023’s all about harnessing those good vibes and positive energy. Want to radiate the good vibes within on the outside too? Of course you do babes. The Clean Girl make-up trend is a sure-fire way for you to glow into the year ahead. Modern, sophisticated and seriously chic, here’s how to get the look IRL…

From the Lucky Girl Syndrome to Barbiecore, TikTok is the place that viral trends let loose. One trend that we’re very much taking into 2023 is the natural skin, Clean Girl Aesthetic. But of course, we’ve got our own ICONIC London spin on the look. Ready to make your fresh face Clean Girl Aesthetic even more glam and glow-getting than the rest? Keep reading for our ICONIC London take on the viral beauty trend…

What Is The Clean Girl Aesthetic?

Not familiar with the Clean Girl make-up trend? Let us go back to basics for a minute babes. Blowing up on TikTok and Insta over the past few months, the Clean Girl make-up trend is all about creating that fresh-faced, dewy skin, ultra-glowy, positive energy vibe… but with your make-up.

You could think of it as the modern version of the no make-up make-up look. It aims to create a natural skin look and the feeling of basically having your stuff together. Picture this: It’s like you just stepped out of the shower, put on a crisp white workout set and grabbed a Kourtney Kardashian-esque Matcha Latte. Boom: you’re ready to face the day. Your hair is clean, your skin is fresh and your make-up is natural and glowy. It’s basically how we all wish we woke up each morning… but with a little extra helping hand.
 
Sounds good right? We knew you’d be into it too. So if you want to step into 2023 radiating all the positive energy, keep reading, because The Clean Girl Aesthetic is the one for you. Here’s how to get the ulta dewy look, the ICONIC London way…

IT’S ALL IN THE PREP

The key to achieving the radiant Clean Girl Makeup look all begins and ends with the skin prep. You want your complexion to look and feel fresh and ultra-radiant, without necessarily adding make-up. Start by spritzing your skin with Prep-Set-Glow which will infuse your complexion with hydration, moisture and radiance in one. If you do want to add a bit of coverage, go in with our Super Smoother Blurring Skin Tint– to add a naturally soft-focus finish to the skin, without covering up your complexion.

A GLIMMER OF GLOW

Next up: Illuminator . Because let’s be honest – no ICONIC London make-up look is complete without it. Illuminator is perfect for the dewy skin Clean Girl Make-Up look because it gives your skin that ultra healthy-looking glow from within, without adding tonnes of powdery glitter or sparkly pigment. Simply buff a couple of drops into your cheekbones, brow bone and bridge of the nose for that squeaky-clean look and feel. You can even take the look one step further by mixing a few drops in with your body moisturiser and sweeping it over your limbs for a fresh, ultra-hydrated all over look. Finish with a spritz of Prep-Set-Glow and you’re good to glow…

NEAT ‘N’ TIDY BROWS

The Clean Girl Aesthetic is all about keeping things neat, tidy and classically clean – so you can bet your brows need to follow suit. For this look we’re ditching the pigments and keeping things clean. Sweep our Brow Silk through your arches, brushing them up and out – to create a natural-looking, fluffy finish. There’s no colour in the formula, so the result is ultra-chic and clean looking. It’s simple and sophisticated.

RADIANT GLOW

When it comes to giving your skin a real glow-from-within, Sheer Blush is where it’s at. The juicy-looking formula leaves your skin plump and perfected, with a healthy, fresh faced, radiant glow and pop of colour. Add a few drops of your favourite shade to the apples of your cheeks and blend for a perfectly pretty flush of blush. If you want to take things one step further – try blending Sheer Blush over the bridge of your nose. The Clean Girl Aesthetic meets Cold Girl Make-up? We’re SO into this look.

JUICY-FRESH LIPS

Of course, there’s only one lip product worthy of the Clean Girl Make-Up look and that’s our ICONIC Lustre Lip Oil. With the high shine of a gloss and the moisture of a lip balm, it’s the skincare-meets-makeup hybrid that leaves your pout instantly refreshed, hydrated and plumper-looking. The non-sticky sheen is ideal for the Clean Girl Make-up Look, plus – the formula is infused with kind-to-skin ingredients, helping you keep your pout nourished and protected, during these colder months. Ideal!

Fresh-faced, dewy and seriously radiant, 2023’s all about harnessing those good vibes and positive energy. Want to radiate the good vibes within on the outside too? Of course you do babes. The Clean Girl make-up trend is a sure-fire way for you to glow into the year ahead. Modern, sophisticated and seriously chic, here’s how to get the look IRL…

From the Lucky Girl Syndrome to Barbiecore, TikTok is the place that viral trends let loose. One trend that we’re very much taking into 2023 is the natural skin, Clean Girl Aesthetic. But of course, we’ve got our own ICONIC London spin on the look. Ready to make your fresh face Clean Girl Aesthetic even more glam and glow-getting than the rest? Keep reading for our ICONIC London take on the viral beauty trend…

What Is The Clean Girl Aesthetic?

Not familiar with the Clean Girl make-up trend? Let us go back to basics for a minute babes. Blowing up on TikTok and Insta over the past few months, the Clean Girl make-up trend is all about creating that fresh-faced, dewy skin, ultra-glowy, positive energy vibe… but with your make-up.

You could think of it as the modern version of the no make-up make-up look. It aims to create a natural skin look and the feeling of basically having your stuff together. Picture this: It’s like you just stepped out of the shower, put on a crisp white workout set and grabbed a Kourtney Kardashian-esque Matcha Latte. Boom: you’re ready to face the day. Your hair is clean, your skin is fresh and your make-up is natural and glowy. It’s basically how we all wish we woke up each morning… but with a little extra helping hand.
 
Sounds good right? We knew you’d be into it too. So if you want to step into 2023 radiating all the positive energy, keep reading, because The Clean Girl Aesthetic is the one for you. Here’s how to get the ulta dewy look, the ICONIC London way…

IT’S ALL IN THE PREP

The key to achieving the radiant Clean Girl Makeup look all begins and ends with the skin prep. You want your complexion to look and feel fresh and ultra-radiant, without necessarily adding make-up. Start by spritzing your skin with Prep-Set-Glow which will infuse your complexion with hydration, moisture and radiance in one. If you do want to add a bit of coverage, go in with our Super Smoother Blurring Skin Tint– to add a naturally soft-focus finish to the skin, without covering up your complexion.

A GLIMMER OF GLOW

Next up: Illuminator . Because let’s be honest – no ICONIC London make-up look is complete without it. Illuminator is perfect for the dewy skin Clean Girl Make-Up look because it gives your skin that ultra healthy-looking glow from within, without adding tonnes of powdery glitter or sparkly pigment. Simply buff a couple of drops into your cheekbones, brow bone and bridge of the nose for that squeaky-clean look and feel. You can even take the look one step further by mixing a few drops in with your body moisturiser and sweeping it over your limbs for a fresh, ultra-hydrated all over look. Finish with a spritz of Prep-Set-Glow and you’re good to glow…

NEAT ‘N’ TIDY BROWS

The Clean Girl Aesthetic is all about keeping things neat, tidy and classically clean – so you can bet your brows need to follow suit. For this look we’re ditching the pigments and keeping things clean. Sweep our Brow Silk through your arches, brushing them up and out – to create a natural-looking, fluffy finish. There’s no colour in the formula, so the result is ultra-chic and clean looking. It’s simple and sophisticated.

RADIANT GLOW

When it comes to giving your skin a real glow-from-within, Sheer Blush is where it’s at. The juicy-looking formula leaves your skin plump and perfected, with a healthy, fresh faced, radiant glow and pop of colour. Add a few drops of your favourite shade to the apples of your cheeks and blend for a perfectly pretty flush of blush. If you want to take things one step further – try blending Sheer Blush over the bridge of your nose. The Clean Girl Aesthetic meets Cold Girl Make-up? We’re SO into this look.

JUICY-FRESH LIPS

Of course, there’s only one lip product worthy of the Clean Girl Make-Up look and that’s our ICONIC Lustre Lip Oil. With the high shine of a gloss and the moisture of a lip balm, it’s the skincare-meets-makeup hybrid that leaves your pout instantly refreshed, hydrated and plumper-looking. The non-sticky sheen is ideal for the Clean Girl Make-up Look, plus – the formula is infused with kind-to-skin ingredients, helping you keep your pout nourished and protected, during these colder months. Ideal!