Picture the scene: it’s Valentine's Day. You’re about to head out with bae (or your besties) and your glam is on point. Your skin is glowing (thanks ICONIC Illuminator), brows are poppin’ (Tint & Texture Brow Perfecting Gel) and your lashes are ready to get their best flirt on (we see you, Triple Threat Mascara). But something is missing. When it comes to feeling fab and flirty, it’s all about one thing: your perfect pout.

Luckily for you, this year ICONIC London has you covered. Introducing our brand new ultimate Dream Lip Duo, new for 2023… our new Fuller Pout Sculpting Lip Liner  and new Melting Touch Lip Balm.

Negating the need for pout plumpers, this ICONIC duo is able to perfect your lips in an instant. They’re easy to use, long-lasting and leave your lips looking and feeling the best they’ve ever been. Ready to discover how to get the best lips of your life? Keep reading for our 6 ICONIC steps for ultimate pout perfection…

PUCKER UP

Step One: Trace Your Natural Lip Shape & Add a Hard Outline To Add A Fuller Shape

A perfectly pretty pout starts with a killer lip line. Our new Fuller Pout Sculpting Lip Liners  are ideal for creating that plump, pillowy softness to the lips – adding definition, shape and structure. Available in six shades, you can either match your lips perfectly for a seamless soft finish or opt for a shade or two darker to really give that 90s illusion of a fuller looking lip. Start by tracing your natural lip line to give a soft but strong edge to the lip. You’ll notice that our New Fuller Pout Sculpting Lip Liner   are seriously creamy – melting seamlessly into your lip’s edge.

Once you’ve got the outline sorted, you want to go back in and ‘hard outline’ the lips. Think of this like you would if you were tracing something at school. The first outline is your pencil, the second is your pen. This second application of our Fuller Pout Sculpting Lip Liner  will ensure the lip line stays in place all day long – without smudging, smearing or simply melting away. It’s a genius hack. You can also use this step to slightly overline your lips if you want. This will go even further in helping your lips appear fuller, plumper and even more pout-worthy.

Step Two: Diffuse The Line Into The Lip

Next up, diffusing. To create the illusion of a really natural (but obviously still smooch-worthy pout) you want to go in with the clever lip sponge that’s included on the opposite end of our Fuller Pout Sculpting Lip Liner  . Use the sponge to softly blend the liner into the lip, creating a soft-focus, more diffused line. Watch as your lips instantly appear plumper-looking and seriously kissable.

Step Three: Fill ‘Em In

Now that your outline is sorted, you’ll want to go and fill in the rest of your lips with the creamy colour of the lip liner. This is where our Fuller Pout Sculpting Lip Liner  differs from the rest. Its creamy formula is enriched with velvety waxes and oils, lip enhancing peptides and hyaluronic filling spheres which help to hydrate and soften your lips, while delivering a punch of pigment and long-lasting colour. Simply scribble over the lips and use the liner sponge to buff and blend the colour into place.

Step Four: Add A Beautiful Balm

Now it’s all about our Melting Touch Lip Balm of course. These ultra-hydrating lip heroes deliver an injection of moisture, nourishment and sheer colour – for a finish that’s crying out to be kissed. Available in 5 colours, they compliment our Fuller Pout Sculpting Lip Liner  perfectly – leaving a soft sheen to the lips that’s not sticky, gloopy or drying in any way. In fact, the clever formula has a totally unique melting effect on the lips, meaning it leaves your lips feeling cocooned and comforted, without feeling like you’re actually wearing anything at all. Packed with vitamin E and acai oil extract – they’re actually good for your lips – helping strengthen your skin barrier, aiding hydration and leaving your lips looking kissably smooth for longer…

Step Five: Carve It Out With Concealer

If you’ve never tried this hack – prepare to be amazed. To create a really stand-out smacker, use our brilliant ICONIC Seamless Concealer to carve out the outline of the lips. For ultra-precision, use a skinny eyeliner brush to trace the outer lip line. This will basically act as a highlighter to your lips – helping them stand out and look even plumper against your skin. It’s a trick used by make-up artists and trust us, it really works. MWAH.