Discover your most ICONIC lashes ever with our brand new Enrich & Elevate Mascara. Our first kind-to-lashes mascara that lengthens and lifts, it allows you to create wow-worthy lashes for up to 14 hours of wear.

What’s even better? With TikTok’s latest instalment of trending mascara hacks, we’ve discovered three brand new ways of making the most out of your mascara…

For ultra-long length: Try Vertical Lashes

Instead of applying your mascara with the wand lying horizontally at the base of your lashes, flip it 90º and use a windscreen wiper motion to apply the formula back and forth across your lashes. It sounds weird, we know babes – but wow does it work.

For va-va-volume: Try Powder Lashes

Want to add extra oomph to your mascara? Powder lashes is the hack for you. Dust a little bit of your favourite powder (we like to use our ICONIC Luminous Powder) over your lashes while your eyes are closed. Apply your mascara as normal and watch as the powdery base creates thicker-looking luscious lashes in an instant.

For major curl: Try Messy Mascara

For sky-high curl, apply your mascara first (before any of your other makeup) so that you don’t have to worry about making a mess of the rest of your glam. Lay your lashes flat upwards on the lid (think of it like brow lamination) and then simply tidy up the mess afterwards. It’s game changing.

Make sure you’re following us on TikTok for more ICONIC beauty hacks, tips and tricks…