1. Shades to obsess over
The mix of pinks, peaches, golds and bronzes are more loveable than a designer handbag full of kittens. So wearable whatever skin tone, these colours are truly iconic (see what we did there?)
2. Packin' some pigment
High-quality products are what ICONIC is all about. Each shadow is super-pigmented meaning a little goes a long way, yet the shades still remain buildable and blendable so you can get just the look you want.
3. All textures covered
Featuring matte, shimmers and glitters - we've got all the finishes you are after. If that's not enough you can also use the glitter and shimmer shades with a wet brush to create a super-metallic, next level finish.
4. Cruelty-free
As with all our products, our Ultimate Day to Slay shades are completely, 100% cruelty-free. Perfect when applied with our vegan brushes for the ultimate good vibe glam.
5. Crease proof